Privacy Policies

Last updated: May 2025 — Applicable for Switzerland (nLPD) and the European Union (GDPR)

LSDLBoutique, operated by Alexandre Swiss Services EI (Rue du Collège 30, Conthey, 1964, Switzerland), operates this store and website, including all information, content, features, tools, products, and related services, to provide you, as a customer, with a personalized shopping experience (hereinafter the "Services"). LSDLBoutique is a store powered by Shopify, which allows us to provide you with the Services. This Privacy Policy describes how we collect, use, and disclose your personal information when you access, use, make a purchase or any other transaction, or otherwise communicate with us through the Services. In case of a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall prevail regarding the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By accessing and using our Services, you acknowledge that you have read this Privacy Policy and understand the terms of collection, use, and disclosure of your information as described herein.

The personal information we collect or process

When we use the term "personal information," we refer to information that identifies you or can reasonably be linked to you or another person. Personal information does not include information collected anonymously or rendered unidentifiable, so that it cannot identify you or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from such personal information, depending on how you interact with the Services, your location, and to the extent permitted or required by applicable law:

Contact details including your name, address, billing address, shipping address, phone number, and email address.
Financial information including credit card, debit card, and bank account numbers, payment card information, bank account information, transaction details, payment method, payment confirmation, and other payment details. This data is processed exclusively by our certified payment providers and is never stored directly on our servers.
Account information including your username, password, security questions, preferences, and settings.
Transaction information including the items you view, place in your cart, add to your wishlist, purchase, return, exchange, or cancel, as well as your past transactions.
Your communications with us including information you include in your communications with us, for example when you send a customer service inquiry.
Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
Usage information including information about your interaction with the Services, including how and when you access or interact with the Services.

Sources of personal information

We may collect personal information from the following sources:

Directly from you including when you create an account, access or use the Services, communicate with us, or otherwise provide us with your personal information.
Automatically via the Services including from your device when you use our products or services or access our websites, and through the use of cookies and similar technologies.
From our service providers including when we use them to implement certain technologies and when they collect or process your personal information on our behalf.
From our partners or other third parties.

How we use your personal information

Depending on how you interact with us or the Services you use, we may use your personal information for the following purposes:

Provide, customize, and improve the Services. We use your personal information to provide you with the Services, including to fulfill our contract with you, process your payments, process your orders, remember your preferences and items of interest, send you account-related notifications, process purchases, returns, exchanges, or other transactions, create, maintain, and otherwise manage your account, arrange shipments, facilitate any returns and exchanges, allow you to post reviews, and create a personalized shopping experience, for example by recommending products related to your purchases.
Marketing and advertising. We use your personal information for marketing and promotional purposes, for example, to send you marketing, advertising, and promotional communications by email, SMS, or postal mail, and to show you online advertisements for products or services on the Services or other websites, including based on items you have previously purchased or added to your cart, as well as your other activities on the Services.

Text messages (SMS) and mobile marketing

We may offer you to receive text messages (SMS) regarding your order, as well as promotional and marketing offers, if you have given your explicit consent for this purpose. In accordance with the Federal Data Protection Act (nLPD) and the GDPR for our European customers, your consent is required before any marketing SMS is sent. You can withdraw this consent at any time without affecting the legality of messages sent previously.

The information collected as part of this program may include your phone number, your interactions with our messages, as well as certain data related to your use of the Services.
This information is used to send you relevant communications, improve our marketing campaigns, and personalize your experience.
You can unsubscribe from receiving SMS messages at any time by replying STOP or by contacting us directly.

Abandoned cart messages

We use cookies and similar technologies to track items you add to your cart, including when it is abandoned. This information may be used to send you reminders by email or text message (SMS) to complete your order.

Sharing of SMS data

Data collected as part of text message campaigns (including consent to receive SMS and your phone number) will not be sold or shared with third parties for marketing purposes without your explicit consent. This information may be processed by technical providers acting on our behalf, solely in the context of providing messaging services.

Location data

In certain cases, we may collect approximate location information (e.g., via IP address or your device settings) to improve our Services, personalize your experience, or tailor our communications. This data is used solely for internal purposes and is not used for precise real-time tracking without your explicit consent.

Security and fraud prevention

We use your personal information to authenticate your account, provide a secure payment and purchasing experience, detect, investigate, or intervene in cases of fraudulent, illegal, harmful, or malicious activity, protect public safety, and secure our services. If you choose to use the Services and create an account, you are responsible for the confidentiality of your account credentials. We strongly recommend that you do not share your username, password, or any other access credentials with anyone.

Communicate with you

We use your personal information to provide you with customer service, respond to your inquiries, offer you efficient services, and maintain our business relationship with you.

Legal reasons

We use your personal information to comply with applicable law or respond to valid legal processes, including requests from law enforcement or government agencies, to investigate or participate in civil proceedings, potential or ongoing litigation, or other contentious proceedings, as well as to enforce our terms or policies, or investigate potential violations thereof.

How we disclose personal information

In certain circumstances, we may disclose your personal information to third parties for legitimate reasons, in accordance with this Privacy Policy. These circumstances may include:

With Shopify, providers, and other third parties who provide services on our behalf (e.g., IT management, payment processing, data analytics, customer service, cloud storage, processing, and shipping).
With business and marketing partners to provide you with marketing services and targeted advertising. Our business and marketing partners will use your information in accordance with their own privacy notices.
When you instruct us, make a request, or otherwise consent to the disclosure of certain information to third parties, for example to ship products to you or through your use of social media widgets.
With our affiliates or more generally within our group of companies.
In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligation, to enforce applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or third parties.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information regarding your access to and use of the Services. The information you submit to the Services will be transmitted to and shared with Shopify, as well as with third parties who may be located in countries other than where you reside. To learn more about Shopify's use of your personal information and your rights, you can consult Shopify's Consumer Privacy Policy. Depending on your location, you can exercise certain rights regarding your personal information via Shopify's privacy portal: https://privacy.shopify.com/fr

Third-party websites and links

The Services may provide links to websites or other online platforms operated by third parties. We recommend that you consult their privacy and security policies as well as their other terms and conditions of use. We do not guarantee and are not responsible for the privacy or security of these sites.

Children's data

The Services are not intended for use by children, and we do not knowingly collect personal information about children who have not reached the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you can contact us to request its deletion. We are not aware of sharing or selling personal information about individuals under 16 years of age.

Security and retention of your information

Please note that no security measures are perfect or impenetrable, and we cannot guarantee absolute security. We recommend that you do not use unsecured channels to communicate sensitive or confidential information to us. The retention period for your personal information depends on various factors, such as the need to retain this information to manage your account, provide you with the Services, comply with our legal obligations, resolve disputes, or enforce any other applicable agreements or policies.

Your rights and choices

Depending on your place of residence, you may have the following rights regarding your personal information:

Right to access — you can request access to the personal information we hold about you.
Right to erasure — you can request the deletion of the personal information we hold about you.
Right to rectification — you can request the rectification of inaccurate personal information we hold about you.
Right to data portability — you can request to receive a copy of your personal information and its transfer to a third party, in certain circumstances.
Managing communication preferences — you can unsubscribe from our promotional emails at any time via the unsubscribe link included in our messages. However, we may still send you non-promotional emails regarding your account or orders.

If you reside in the European Economic Area or the United Kingdom, you also have the following rights:

Right to object to processing and restriction — you can ask us to stop or restrict the processing of your personal information for certain purposes.
Right to withdraw consent — when we rely on your consent to process your information, you have the right to withdraw it at any time, without affecting the legality of previous processing.

To exercise these rights, contact us at the contact details provided below or visit https://privacy.shopify.com/fr.

Complaints

If you wish to file a complaint regarding our processing of your personal information, please contact us at the contact details provided below. Depending on your place of residence, you can also file a complaint with the competent data protection authority in your region. For the EEA, a list of supervisory authorities is available from the European Commission.

International transfers

We may transfer, store, and process your personal information outside the country in which you reside. If we transfer your personal information outside the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms, such as the European Commission's standard contractual clauses, unless the transfer is made to a country recognized as providing an adequate level of protection.

Changes to this Privacy Policy

We may update this Privacy Policy at any time, particularly to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will publish the revised Privacy Policy on this website and update the "Last Updated" date in accordance with applicable law.

Contact

If you have any questions about our privacy practices, wish to exercise any of your rights, or have any other requests, you can contact us as follows:

By phone: +41 79 546 67 04
By email: info@lsdlboutique.ch
By mail: Alexandre Swiss Services EI — Rue du Collège 30, Conthey, 1964, Switzerland

For the purposes of applicable data protection law, LSDLBoutique, operated by Alexandre Swiss Services EI, is the data controller of your personal information.